The Tokery Co., Logo Design & Hand Lettering 2014
A self-assigned project during my Typography independent study, I explored mixing calligraphy with hand lettering while practicing the refinement process on paper to create a logo for a fictional (and fantastical) marijuana dispensary/lifestyle-store I named, The Tokery Co. This store was envisioned as a place where young, nature-loving adults could come to both get advice on and purchase the best strains for their outdoor activities, along with luxurious, stylish, yet durable goods.
The Tokery Co. logo uses fresh and modern script lettering with a humble nod toward the type design of the seventies. Positioned in the marketplace for "the adventurous young adult," the name draws on the popular term, "toke," for smoking marijuana while the logo reflects fluid and energetic movement.