branding

FastCo: Pentagram Brands Snoop Dogg's New Line Of Weed

FastCo: Pentagram Brands Snoop Dogg's New Line Of Weed

For Oberman, the task was to create a visual identity that eschewed the "rasta, crunchy, hempy, outlaw look" plaguing most marijuana products. "We wanted it to appeal to a broader spectrum of human," Oberman says. "[Marijuana] is a field in which Snoop is a true connoisseur, and with Leafs, he saw an opportunity that was not fake, to create a business that genuinely comes from who he is and what he likes."

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FastCo: Ex-Googler's New Venture: Turning Weed Into A Hip Lifestyle Brand

FastCo: Ex-Googler's New Venture: Turning Weed Into A Hip Lifestyle Brand

The coffee shop Tokyo Smoke Found is sandwiched between two warehouses in Toronto's West End. Built in a former loading dock, the 330-square-foot space—outfitted with custom steel shelving, exposed brick, a rough-hewn common table, and Tolix stools—is the face of a new lifestyle brand that aims to elevate weed.

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Merry Jane: Announcing Leafs by Snoop

Merry Jane: Announcing Leafs by Snoop

Gorgeous branding and design / MERRY JANE is excited to exclusively announce that Snoop Dogg has gifted the community with his own brand of cannabis products! Leafs By Snoop was announced at a party last night in Denver, Colorado and it was a cause to celebrate. Leafs By Snoop, or LBS, will offer flower, concentrates and edibles and will be sold in Colorado medical and recreational dispensaries. 

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Canna Curious Club: A Look at Raven Grass Design

Canna Curious Club: A Look at Raven Grass Design

 The cannabis market is enormous, and there is no one Cannabis User Model to cater to. It’s such a golden opportunity to let your brand really be a reflection of yourself and what’s important to you, and know that it will attract people who appreciate those things as well. Right now I’m loving that the “competition” aspect of this industry feels so much healthier. Rather than vying for each other’s business and being secretive and protective of our ideas, we’re all just trying to push each other to be better. It’s in all of our best interests to be sure we all succeed and set a positive example for the rest of the country. It’s wonderful to feel supported and encouraged by your peers as well as your customers, and I find it completely inspiring.

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