Snoo

FastCo: Pentagram Brands Snoop Dogg's New Line Of Weed

FastCo: Pentagram Brands Snoop Dogg's New Line Of Weed

For Oberman, the task was to create a visual identity that eschewed the "rasta, crunchy, hempy, outlaw look" plaguing most marijuana products. "We wanted it to appeal to a broader spectrum of human," Oberman says. "[Marijuana] is a field in which Snoop is a true connoisseur, and with Leafs, he saw an opportunity that was not fake, to create a business that genuinely comes from who he is and what he likes."

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