Design

FastCo: Pentagram Brands Snoop Dogg's New Line Of Weed

FastCo: Pentagram Brands Snoop Dogg's New Line Of Weed

For Oberman, the task was to create a visual identity that eschewed the "rasta, crunchy, hempy, outlaw look" plaguing most marijuana products. "We wanted it to appeal to a broader spectrum of human," Oberman says. "[Marijuana] is a field in which Snoop is a true connoisseur, and with Leafs, he saw an opportunity that was not fake, to create a business that genuinely comes from who he is and what he likes."

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FastCo: Ex-Googler's New Venture: Turning Weed Into A Hip Lifestyle Brand

FastCo: Ex-Googler's New Venture: Turning Weed Into A Hip Lifestyle Brand

The coffee shop Tokyo Smoke Found is sandwiched between two warehouses in Toronto's West End. Built in a former loading dock, the 330-square-foot space—outfitted with custom steel shelving, exposed brick, a rough-hewn common table, and Tolix stools—is the face of a new lifestyle brand that aims to elevate weed.

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Elle: 5 Pro Tips to Throwing a Classy Cannabis Party by Jane West

Elle: 5 Pro Tips to Throwing a Classy Cannabis Party by Jane West

The key to throwing an exceptional cannabis event is to cater to your guests' heightened senses. Keep your focus on the overall user experience and you will succeed. Provide visual stimulation, steady background beats, and fill the evening with appropriate scents and tastes to ensure a cohesive, relaxing atmosphere. Always remember that after consuming cannabis, one's senses of smell and taste are more acute.

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Merry Jane: Announcing Leafs by Snoop

Merry Jane: Announcing Leafs by Snoop

Gorgeous branding and design / MERRY JANE is excited to exclusively announce that Snoop Dogg has gifted the community with his own brand of cannabis products! Leafs By Snoop was announced at a party last night in Denver, Colorado and it was a cause to celebrate. Leafs By Snoop, or LBS, will offer flower, concentrates and edibles and will be sold in Colorado medical and recreational dispensaries. 

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