Spark The Conversation is a community dedicated to changing the social stigma of cannabis and the people who use it.
As the site says, "We ENGAGE the 90 million Americans who support cannabis and drug reform via online campaigns. We EMPOWER our community with education through digital content and EVOLVE them by connecting consumers to the movement and our celebrity influencers in an effort to #bethechange."
Spark is currently on a bus tour traveling around California to raise awareness for the upcoming vote on Prop 64. They began in Eureka, CA on October 22 and are stopping at many colleges and dispensaries.
“The tour will kick off the #HighMyNameIs video and social media campaign encouraging participants to speak-up about their feelings on topics related to personal freedom, the drug war, civil liberties, non-violent imprisonment and social injustice. Anyone can participate by uploading a 15 to 60 second video, photo, or written message introducing themselves to their followers as a person who believes in personal freedom and posting it across social media using the hashtag #HighMyNameIs. Posts tagged #HighMyNameIs will be aggregated on the Spark The Conversation Facebook Page.”
A couple months back, Bianca Green reached out for some design assistance with her two brands, Spark The Conversation and House of Green.
Bianca already had lots of brand elements in place and just wanted a little help making everything cohesive and uniform. I put together the logo you see here (speech bubble with leaf was pre-existing), tightened up the "High my name is" badge, and consulted on a media kit along with creating various social media graphics and meme templates displayed below.
To participate, I uploaded the image you see at the top of this page accompanied by the following caption. I styled the printed logo and "High my name is" graphics with shells since they're currently touring across California, along with a joint (for obvious reasons) and a little pin I found stashed in my prop box — still have no idea where exactly it came from, but it was perfect for this shoot!
High! My name is Kristen and I believe drug policy reform is important because no one should be treated like a criminal for accessing life-saving medicine.
I first became passionate about helping change the stigma surrounding cannabis when I heard the story of Charlotte Figi, a five-year-old girl who was having 300 grand mal seizures a *week.* It wasn't until her parents ran out of options that they tried a low-THC, high-CBD medical cannabis strain, and it worked; Charlotte now only has 2-3 seizures per *month.* (Read the original story by CNN here: http://buff.ly/2f3BIol) My heart broke for Charlotte, but what really upset me was how the public was reacting to her parents for giving her this medicine. I read stories of outrage by people who were horrified that parents would ever administer cannabis to their child, and it absolutely enraged me to think of anyone trying to take away that little girl's medicine and sending her back into having 300 seizures per week. I didn't understand how anyone could justify that reasoning, nor how someone could think it right to lock someone up for saving their child's life. It was then that I decided I wanted to help educate people about what exactly cannabis is and how it works within our bodies. I believe that people fear cannabis because they don't understand it, and what they do know about it is inaccurate. The public needs to understand that this plant isn't just about getting "high" — it's a medicine that can improve thousands if not millions of peoples' lives.
Copyright © 2016 Kristen Williams, All Rights Reserved