In conjunction with my affiliate stuff, I started the #ShopHerShit hashtag as an identity for the shop portion of my website + brand.
When brainstorming a name for this, I liked the idea of the "It" girl; a young woman who has an undefinable "it" quality about her. That's when I came up with the pronoun "her" to describe the lifestyle these products will fit into: one of independence, sophistication, excitement and wellness - everything that makes a great woman, as well. Using the word "shit" was a conscious decision that reflects the bolder side of my brand and the maturity of some of the content that will be displayed. I also wanted a title that was broad since I will be talking about about a range of products that I use in my every day life.
In addition to posting photos and links in the "Shop" section of my website, I'll be blogging themed groups of products. Above are a few sneak peeks!