At Truman State University, individuals studying "Visual Communications" (this is what I studied) are required to "rebrand" a company for their senior project. When I was a sophomore, my senior friend branded a fictional dispensary. By the time I was a senior, the rules had changed (despite our well-constructed arguments against the change...our professors were absolutely awful) and we were forced to select a local business to work with as a "client." In middle of nowhere Kirksville, Missouri, this didn't leave many options. A couple friends of mine and I ended up creating a fictitious client who we claimed wanted a recipe book (we really just wanted to do food styling and layout), and I re-branded a local construction company on my own. In short, it was a frustrating situation.
So when an old friend of mine from school reached out wondering if he could rebrand Kristen Williams Designs as his "local company" for his senior capstone project, I was more than happy to let him — but I had another idea. I was working on the launch of Hempsley and needed some extra help, so he came on board as my "intern." He loves videography, which is awesome because I am the worst at it, and started helping me put together videos — something I had been looking for help with for over a year!!
Over Connor's spring break, he came to Columbia and we shot footage for about 3 days straight. He had brought lighting equipment that allowed us to work late into the nights, one night until 2 a.m.! (#viscomlife) It was really fun for me to get to work with someone again, and we had a good time putting everything together. Since we already knew each other, I quickly became comfortable and was able to be more at ease while we were filming, which has been a struggle in the past. And, since we both went through the same design program, we were able to effectively communicate with one another. Plus he had that trained design eye, so we were able to bounce ideas off one another as well as double check how things were looking — which I think gave us an incredible end product!
Connor helped me create a total of NINE videos during his final semester, and I even got to go to the senior show and see him present it in May. We had the launch of the videos all set to release...but then YouTube changed their annotation rules, and we have been spending the past couple months revising the videos and plan so that they could be most effective. Now, we're finally ready to start letting you watch them... :D
The first one we want to share with you is titled "3 Simple Ways to Improve Your Daily Self-Care Routine." The video starts with the importance of stretching in the morning followed by an explanation on how to boost your endocannabinoid system, then finishes off with a full-body self massage. The purpose of the video is to show that cannabis can be just one small addition to a healthy lifestyle in an approachable way that people would be comfortable sharing with more conservative people in their lives.
Since we're both designers and Connor is a regular YouTuber, we of course put lots of thought into how the videos were constructed. Here are some things Connor had to say about his artfully crafted intro and outro:
Connor Frazier was born in Blue Springs, Missouri and was raised in the Midwest, with most of his childhood spent in Springfield, MO, with his father who is a priest and his mother who is a school teacher. He graduated from Truman State University's Visual Communications Program in May 2017 and is now working at ARB Letterpress in Kansas City, Missouri. The idea of working with Hempsley sparked his interest because he believes that this plant offers a healthy way to deal with many medical issues, and he feels that the common people need to know about responsible ways to use it.
Connor uses cannabis in his own life to help him relax and sleep better, and he includes it in his daily care and mental health. His favorite method of consumption is concentrates because it's easier to know the dose he is taking; he feels that when smoking a joint, it's easy to accidentally go too far. His favorite product thus far is the Nectar Bee honey oil vaporizer pen, discovered on one of his adventures to Colorado.
This is just the beginning of our videos, so we'd love to hear your feedback!! And be sure to subscribe to the Hempsley newsletter for updates on our latest releases!
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