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Kristen Williams Designs

KRISTEN WILLIAMS, EDUCATOR + DESIGNER
  • Cannabis
    • Hempsley
    • Your ECS
    • Cannabis Cleanse
    • Legalize It
    • My Story
    • Keep Up
  • Self Care
    • Nutrition
    • Fitness
    • Mental Health
    • Body Care
    • SelfCareShare
  • Philosophy
  • Blog
  • Portfolio
  • About
  • Shop
  • Services
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©2015 KRISTEN WILLIAMS
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newmoondreamscapegathering_cards_kellen

Internship with Kellen Brugman

February 26, 2015 in Design
valentinesday_cards_kellen

I am very excited to officially announce that I am a design intern for Kellen Brugman, an ayurvedic lifestyle counselor, yoga teacher, writer and artist based in Santa Barbara, California. Becca Reitz helped Anelise Salvo design Kellen's brand last year, so when Kellen needed an intern of her own to help her keep up with the brand's new beautiful design, Becca thought of and recommended me. 

So far, I have designed two cards for Kellen to use as well as a little graphic for her MailChimp newsletter. I have also been updating and adding to her website with a shop where people can actually go register and pay for her services.

The New Moon Dreamscape Gathering cards display on the front artwork by Kellen's friend, Jon Orton, along with one of her poems. The other side has information about her Dreamscape Gathering event and details on how to register. The challenge here was to find a typeface to accent Kellen's current Brandon Grotesque brand font that was strong and sturdy but also soft; I settled on Very Berry. I also added a few flourishes that mimicked the line quality of the typeface and a watercolored moon illustration. These cards were left at some of the stores Kellen is an ambassador for, specifically Lole, Lululemon and Aveda in Santa Barbara. 

The other card was created for Kellen to take to her Valentine's Day-related events at Lululemon and Lole. During her events, she writes tips and notes on the backs of peoples' cards, and this particular one was to be "Valentine's Day" themed to keep with the "Love Your Body" theme. After using watercolor on the moon in the first card, I found that I liked the fluid, organic quality of the watercolor that lent a personalized touch, and decided to merge watercolor with the other elements of her brand to round out the aesthetic. I then did "a few quick watercolor hearts" (a perfectionist never does anything quickly...I probably spent a couple hours drawing until I had the perfect hearts) and adapted the colors on the back of the card to reflect a Valentine's tone without being too distracting, scaling back the opacity so that she could still write on the cards when necessary. The front of the Valentine's Day card was also used in Kellen's article for Lole, published on their blog here.

The best part is, we have lots of projects planned for the future! I am starting now on templates for one of our big projects that we will be rolling out in the coming months. It's been great getting practice with working with an existing brand's elements and figuring out how to expand the limits of design within that brand. I am also learning lots about entrepreneurship as well as really cool shit like essential oils, breathing practices, and yoga sequences to keep me at my best. Basically, I'm having a blast. Stay tuned for lots more awesome projects! 

 

Tags: Kellen Brugman, ayurveda, design, lifestyle, counselor, yoga, writer, Santa Barbara California, graphic, intern, mailchimp, New Moon Dreamscape Gathering, cards, Jon Orton, Anelise Salvo, Becca Reitz, Lole, Lululemon, Aveda, Valentine's Day, hearts, watercolor, illustration, moon, branding, practice, learning
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Kira G., Writer + Editor

Sam Raney,  Design Intern

Sam Raney, Design Intern

Becca Reitz,  Designer

Becca Reitz, Designer

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Connor Frazier, Videographer

Kirk Waidell,  Fitness Contributor

Kirk Waidell, Fitness Contributor

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Tre Demyan, Writer


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The perfect playlist by Becca Reitz to pair with your favorite motivating sativa and a hard day's creative work. 



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INTERVIEW WITH 



@hempsleyhealth’s Heart of Health Exchange starts TOMORROW!! I’m not going to lie...it has been an *incredibly* stressful few weeks leading up to this. It’s been really hard. It’s been really scary. I’ve wanted to quit/cancel/crawl into a hole more times than I can count. But we’re here. It’s time. It’s HAPPENING. And I am SO EXCITED!!!!
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When I conceived the Heart of Health Exchange, I wasn’t sure if anyone would be interested, or I’d get enough sponsors to be able to pay for the vision that was developing in my mind...but now, 5 and a half months later, we have over 50 different companies across the country involved in this educational initiative and sponsors, influencers, and attendees traveling all the way from California, Colorado, Texas, Kansas, and Nebraska to attend the in-person event at @logboatbrewing this Saturday. I have been surprised over and over by how many people want to support and get involved with this mission to help bring endocannabinoid system education to the public, both on a national and LOCAL level. People are ready for this information. And it’s finally time to publish it all. .
If you’re in or anywhere near Columbia, MO, I would really really love for you to come to the event this Saturday. After 5 years of being in the cannabis industry, traveling to lots of legal markets, attending events, and learning, this event combines inspiration from coast to coast experiences into an event tailored specifically to the Midwest and embodies everything that I would want in my perfect wellness-education event. You can purchase your tickets at bit.ly/hohexchange!
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And if you can’t make it, I hope you follow the @hempsleyhealth Stories this week for lots of information, videos with my canna-buddies traveling from all over, giveaways, and more!
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I am *only* here because of you all, my incredible community, and all of your support, love, and encouragement — I can’t thank you enough. Sending so much love to each and every single one of you!!
I'm going to get real with you wonderful people. This week, I launched the biggest project I have ever endeavored on, the @hempsleyhealth Heart of Health Exchange — & it was terrifying. The night before it went live, I was second-guessing everything: Can I really do this? Will anyone care? Will I get backlash because I'm in a prohibition state? Will my community — my home — still welcome me?
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I've always been the person who's more comfortable sitting at the back of the room, observing & taking notes, rather than speaking up to share the ideas that were on my mind. It was always easier, and a lot less scary...until I discovered something scarier: that millions of people — including those that I love — were not only being deprived of natural and accessible life-saving medicine, but being locked up for needing it.
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This fall, my state, Missouri, will *finally* be voting on medical cannabis. After discovering that I was terrible at gathering petition signatures & fundraising, I decided that the way I could help was by educating the public so that when it did come to a vote, people would be able to cast *informed* votes.
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THAT is what the Heart of Health Exchange is about: eliminating fear of this plant by educating people about how & why cannabis works the way it does while normalizing it as just another wellness tool, something as approachable and accessible as essential oils, herbs, or nutrition.
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This project is really hard. It's really scary. It's really big...but I have never felt more sure that it's something I need to do. This plant has the power to change and SAVE lives, and we the people deserve safe access to it.
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From now til the election, I'm going to be keeping Prohibition Diaries on the @hempsleyhealth IGTV reflecting on my experiences using non-intoxicating natural wellness tools to take care of myself during the next crazy couple months. And on this account, I'll be sharing the entrepreneurial side of it all: the why, the struggles, the victories, & all the gooey sappy heart feels that come with it. 🙃
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I hope you'll join me on this journey and join the conversation with #hohexchange ❤️🙏 Love & appreciate you all

Instagram /kwilliams622


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Kristenwilliamsdesigns.com features content about cannabis, which is currently a federally illegal substance. This website is for mature audiences only, and you must be 21+ to visit. All content on this site, including photography, illustration and copy, is for educational and entertainment purposes only. 

This website is for educational purposes only. You should not take any action before consulting with a health care professional. This site and its information is not intended to be a substitute or replacement for medical advice, diagnosis, or treatment. The contents of this website have not been evaluated by the FDA nor approved by any other government or official body and are not intended to diagnose, cure or prevent any disease or disorder of any kind. The information provided here does not create any patient-physician relationship, and should not be used as a substitute for professional diagnosis or treatment. If you have concerns or questions regarding your health, you should always consult with a physician or other health-care professional. 

Kristen Williams Designs will not be liable to you in relation to the contents of, or use of, or otherwise connection with this website.