As many of you know, I began working with Women Grow back in November and attended the National Marijuana Business Conference in Vegas with them. Just before leaving, Jane West introduced me to an idea she'd had about designing a "cannabis cleanse." I am a big promoter of self-care and wellness, so I was thrilled to take on the project!
The week before the conference, I got on the phone with Jane and Paige from Women Grow to discuss ideas on what would be incorporated into a "cannabis cleanse." I thanked my many years of note taking practice for my ability to capture most of what we discussed. I then organized all of our ideas into a logical order and put together a rough skeleton of the content of the book. I took it with me to Vegas to get feedback from other trusted members of our network.
Of course, Vegas got crazy and we barely touched the cleanse. So when I returned from my trip, I had to really be critical in self-assessing where the skeleton was at. I met with some amazing friends of mine from college who vibe well collaboratively, and we talked through every single page and brainstormed. (I have the greatest friends ever!)
I set to work laying out what all would need to be done in order to launch the book January 1, and quickly realized I was going to need help. One of those amazing friends from earlier just so happened to be the very talented writer Kira G., who I immediately requested to co-write the book with me. She worked tirelessly to find articles for points we wanted to make and wrote engaging and personal copy to present the information in an interesting way. After a couple weeks of working separately, we got together for a weekend of power focus and went through every piece of copy we had and discussed how it could be better. We brainstormed divider and opening page slogans and graphics and talked tirelessly on the philosophy behind what it means to incorporate cannabis into a healthy lifestyle.
I truly enjoy learning and then sharing the knowledge I find fascinating with people around me. I've been known to passionately advocate for the latest of my interests with vigor and determination. Cannabis has been my interest for quite some time now, and the more I learned, the more I knew that this is a permanent part of my life. Cannabis has been able to help so many people, myself included, and it deeply saddens me to see people in my home state and other prohibition areas with so many misconceptions about cannabis. I want to help change the way people perceive the plant and open their minds to the idea that cannabis is simply a nutrient that our bodies sometimes need help getting - and what a beautiful thing it is that this ancient healing plant can provide it to us.
So, what started out as a simple idea evolved into a general philosophy about living well and enjoying yourself while you do it. We decided to title it "Coming Clean with Cannabis" to reflect motion toward a goal and honest truths about what cannabis is and how it stacks up to other substances. It touches on the idea that cannabis can help people come "clean" from things like chronic pain, anxiety, alcohol, bad habits, and more.
When thinking about designing this eBook, we had to consider our audience. The Women Grow audience uses primarily mobile devices to access content, so I knew that I had to design something that was versatile enough to work as a desktop, mobile, and possibly one day print file. I decided to make the pages 4x6" with no design elements crossing the gutters of spreads, that way, when being viewed on a mobile device, the pages would not have to be laid out as spreads and instead be seen vertically on their phone. This allows for the text to still be fairly readable on your mobile device so that you don't have to zoom in and scroll around the page.
Of course, 4x6 inches is a pretty small area to be working with. But I liked the challenge, since it meant having to keep the information concise enough to fit into a space and subsequently not overwhelm the reader. An advantage to doing an eBook is that I was able to link out to more details or sources so that we could keep the information we presented brief and to the point. One personal goal I had for the book was for someone to be able to read it front to back in an hour or less (I would love to know how I did - comment below to let me know!). In the end, some of the pages got a little more text heavy than I had originally intended - but that will surely get perfected in Edition Two!
What did you think of the cannabis cleanse? What are your experiences with cannabis? What can cannabis be for you? I would love to hear from you!
Copyright © 2016 Kristen Williams, All Rights Reserved